Australian Gold has been a staple in Brazilian summers for years, widely recognized for its excellent tanning products. However, we face two challenges. The brand offers an extensive range of sunscreens, and Brazil has the highest number of skin cancer cases in the world. One of the major contributing factors is the lack of sunscreen use not only during the summer but throughout the entire year.
To raise awareness about the importance of year-round sunscreen application, Australian Gold invited the singer Silva to re-record the 90s hit "As Quatro Estações," adopting an approach that is neither authoritative nor didactic.
Agency: SOKO
Client: AUSTRALIAN GOLD
ECD: FELIPE SIMI
CD: ANDY DUTRA
AD: RAFA ALMEIDA & EDUARDO DINIZ
CW: ISADORA ASSIS & LUCAS DIAS
Client: AUSTRALIAN GOLD
ECD: FELIPE SIMI
CD: ANDY DUTRA
AD: RAFA ALMEIDA & EDUARDO DINIZ
CW: ISADORA ASSIS & LUCAS DIAS
