BLACK FRIDAY BURGER KING
Black Friday in Brazil is a great event but people are always suspicious as well and a great doubt comes up: The prices are real or half of the double?
Burger King used this debate to its advantage and decreed: swallow your tears and come to #BKFRIDAY to enjoy 3 sandwiches for 15 reais.
The campaign was a success, surpassed all KPIs and ended up being awarded at Festival of Media, Smarties Latam and The Drum Social Buzz.
Burger King used this debate to its advantage and decreed: swallow your tears and come to #BKFRIDAY to enjoy 3 sandwiches for 15 reais.
The campaign was a success, surpassed all KPIs and ended up being awarded at Festival of Media, Smarties Latam and The Drum Social Buzz.
SMARTIES LATAM 2019
Mobile Promo - Winner
Mobile Social - Silver
Mobile Social - Silver
FESTIVAL OF MEDIA LATAM 2019
Best Engagement Strategy - Silver
THE DRUM SOCIAL BUZZ 2019
Largest ROI from a Social Media
Campaign or Strategy - Winner
Campaign or Strategy - Winner
Agency: GINGA
Client: BURGER KING
ECD: ANDRÉ FELIPE
CD: RAFA ALMEIDA & VICTOR CAPATO
AD: JULIANA CASSETARI & MAYARA MOREIRA
CW: GRACI GALLERA & VICTOR CAPATO
Client: BURGER KING
ECD: ANDRÉ FELIPE
CD: RAFA ALMEIDA & VICTOR CAPATO
AD: JULIANA CASSETARI & MAYARA MOREIRA
CW: GRACI GALLERA & VICTOR CAPATO
